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"Data is nothing without interpretation."


With such a wide selection of media planning choice's there are multiple solutions to each media brief.

We believe in staged strategy development:

  • What is the core objective of the media plan?
  • What are the planning KPI’s?
  • What is the role of each advertising media

For each client we make sure we know where we’re going before we plug in our Data Nav!

Brand-links work with as many databases as are relevant to prioritise channel selection and budget deployment that acquire customers at the lowest ROI.

This in depth analysis of data generates an implementation brief that guides the media buy

PayPal, Notonthehighstreet, Betfair, PC Specialist, Carwow, Capital Spreads, Lloyds Bank and SpreadCo are just a few of our clients who have benefitted from our approach.

media planning

Ben Dascombe | Media Planning

Ben has worked in media for 18 years and prior to that PR and Sales. He has worked extensively with brands including Betfair, London Capital Group, Lloyds TSB, Royal Mail, Diageo and many more.

advertising media

Bo Williams | Advertising Media

Bo founded Brand-Links with Ben in 1998. He has successfully worked with a number of high profile brands including; eBay, PayPal, O2, Betfair, LloydsTSB, British Airways, Mercedes, Shell, MORE TH>N, RAF. Bo is always happy to talk about real ROI from media.

media strategy

Andrew Napier | Media Strategy

30+ years media experience including 12 years full service experience at Gold Greenlees Trott, managing partner at Media Solutions Group, and client service director at CIA. Believes in grown up professional client relationships – just ask Cadbury, Nationwide, Specsavers, AG Barr, Fullers, or FirstPlus.

Crafted with by Brand-Links