REACH & FREQUENCY
are always looked at hand in hand, one measures the number of people exposed, the other the number of exposures
The combination of media used for a particular schedule / campaign
The percentage of total homes or people in a given geography who own a particular media vehicle
The characteristics of the people who make up an audience of an advertising medium in terms of age, sex, region, education, socio-economic group, occupation or any other demographic aspects.
The number of views of your media usually expressed in thousands (000)
The cost of reaching a unit of your target audience i.e. measures the relationship between the audience reached and the cost of using the medium.
refers to the increasing number of audience subdivisions which, when taken together, constitute total usage of a medium