The Facebook pixel is really important. It allows you to create powerful audiences for ad targeting, run dynamic ads, track conversions, and optimize for conversions. It is very simple to add the Facebook pixel so lets jump in…
You can find your pixel by going to Facebook ads and under the top left mini menu dropdown you will see pixels. If you can’t find it there click all tools at the bottom of the menu.
Next step is to create a pixel by clicking the green button.
After creating the pixel you will be taken to the view below. Its your decision how you would like to add the code our recommendation is via google tag manager