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Paid Search Advertising

ROI Driven PPC Management Services.

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What is Paid Search Advertising?


Paid search advertising is a form of online advertising where search engines, advertising networks and other websites show paid for relevant ads from advertisers. The advertiser only pay's when a user clicks on their advertisement.

Why Advertise?


Generating new customers is important for any business to grow, but generating them cost effectively is just as important. PPC advertising is a great way to find and engage those who are searching for relevant keywords related to your business.

Paid search campaign setup

Creating a paid search campaign is a relatively simple task. Creating one that will deliver results however, requires a great deal of research and analysis. We structure your campaign so that it will drive the right customers to you.

Effective Keyword targeting. We seek to find the keywords that can help your paid search ad work without having to spend too much money. We analyse the competition and other ranking factors to ensure you are reaching your full potential.

Landing Page Selection. The landing page is mission critical. We create and build landing pages to make sure that when someone clicks on your ad they are sent to a landing page with a great call to action that will give them the best opportunity to convert.

Writing engaging ads. One of the most important aspects of a successful campaign comes down to how your ads are written. We write ads that get users to click on them, but also encourage them to convert.

paid search

On-Going Paid Search Optimisation

Our paid search process is not to “set and forget”. We continuously optimise paid search accounts so that they remain effective, delivering a great return on your investment.

Ad testing. We continuously monitor the results of all ads to ensure they are performing. We apply a test, measure, learn approach via A/B testing of multiple ads.

Trends. User trends help us determine how the ad might need to change in order to be successful. We follow these trends to see where the clicks are happening and how your ad can be revised to take advantage.

Ad spend. We make sure your budget is being used wisely. We work with you to establish goals and alter bids accordingly based on the keywords that are driving the best conversions.

paid search

Paid Search Reporting

Our in-house reporting capabilities mean we act on fact not fiction when it comes to your paid search campaigns. We are tracking campaigns in real-time in order to act on potential keyword changes, trends and data that we find from analysis, we believe its important you’re kept updated and involved.

Reporting. We provide insight into how your search budget is being spent so that you know exactly what you’re getting in return.

Conversions. We use deep knowledge Knowledge to get users clicking. Applied with user intent we know what keywords actually drive conversions for your business so you are able to qualified buyers.

Data. We provide you with access to data, which can be used to fuel your wider business planning, for example brand and product extensions.

paid search

Our Paid Search Partners


google partners

Google AdWords

Advertise locally and attract customers with the products that they're searching for.

bing ads

Bing ads

People enter search terms called keywords. If the keywords in your ad match a search, your ad appears.

facebook ads

facebook ads

Advertising on Facebook makes it easy to find the right people, capture their attention and get results.

LinkedIn

LinkedIn

target and reach more than 450 million professionals worldwide.

twitter ads

Twitter ads

Solutions to help you achieve your business goals.

yahoo gemini

yahoo gemini

Intent-driven advertising. Target, reach, and engage your audience to drive actions.

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