Brand-links have trading relationships with all media channels and negotiate around every communication opportunity those channels provide from paid search to TV advertising.
Brand-links approach to media planning is to negotiate deals with all media owners that reflect all the thought, data analysis and audience targeting that has produced the media strategy and the media plan.
The media buying tail should never wag the media strategy dog.
Brand-links are media neutral and negotiate on a client by client basis to guarantee the strategic delivery of each client plan
Our focus is on delivering deals against agreed KPI’s – the cheapest cpt is not necessarily the cheapest cpa.
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