We are an independent media planning and buying agency. Our aim is give our clients the best independent advice regarding the selection and use of media, allowing our clients to optimally communicate the message, to as many of the target market as possible, at the minimum cost.
We develop media strategy to compliment our clients overall marketing strategy. The all
important media strategy questions are; what is the target audience? location? timing?. Once agreed we can then start to whittle down the media choice and focus on the remaining parts of the media strategy; weighting, reach and flighting. with years of experience we use our knowledge of the markets and analysis tools to develop media strategy.
Advertising Media channels are fragmenting and the efficiency of reaching audiences is declining. Consumers are taking increasing control of their media consumption. Most media practitioners tend to consider mainly the
efficiency of a given medium in delivering communication impacts. Instead we look at the
effectiveness of the total communications mix to deliver an integrated media multiplier effect.
Recent work includes a number of established and growing brands. We have case studies across all sectors so please drop us a line for further info.
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